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Tom Peters

economist, writer, businessperson

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1942

Thomas J. Peters, an American writer on business-management practices, became best-known for his 1982 book In Search of Excellence

All Quotes by Tom Peters

“Everyone has a chance to learn, improve, and build up their skills.”
— Tom Peters
“Excellent firms don't believe in excellence - only in constant improvement and constant change.”
— Tom Peters
“Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.”
— Tom Peters
“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.”
— Tom Peters
“Bosses: You make your living going to meetings. Hence any meeting that does not bubble and incite enthusiasm is a forever-lost opportunity.”
— Tom Peters
“EXCELLENCE in <140 Characters: Cherish your people, cuddle your customers, wander around, “try it” beats “talk about it,” Excellence or else, tell the truth.”
— Tom Peters
“Creating in all employees the awareness that their best efforts are essential and that they will share in the rewards of the company's success.”
— Tom Peters
“Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.”
— Tom Peters
“Transforming leadership, [is defined as] leadership that builds on man's need for meaning, leadership that creates institutional purpose … he is the value-shaper, the exemplar, the maker of meanings … he is the true artist, the true pathfinder.”
— Tom Peters
“Most of their real innovation comes from the market”
— Tom Peters
“Test fast, fail fast, adjust fast.”
— Tom Peters
“Every excellent company we studied is clear on what it stands for, and takes the process of value shaping seriously. In fact, we wonder whether it is possible to be an excellent company without clarity on values and without having the right sorts of values.”
— Tom Peters
“Life is too short for non-WOW projects.”
— Tom Peters
“If not excellence, what? If not excellence now, when?”
— Tom Peters
“The vitality of our network will determine our professional fate.”
— Tom Peters
“Reward excellent failures. Punish mediocre successes.”
— Tom Peters
“Service is the highest human calling.”
— Tom Peters
“Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.”
— Tom Peters
“Do not even flippantly badmouth anybody this week. Button it up.”
— Tom Peters
“The Big Four: Out-read 'em. Out-study 'em. Out-present 'em. Out-listen 'em.”
— Tom Peters
“As project chief you are creating a narrative, a story, a good yarn. If you look at the process-journey that way, you and your gang will … dramatically up the odds of a WOW outcome!”
— Tom Peters
“If a window of opportunity appears, don't pull down the shade.”
— Tom Peters
“The Peters Principles: Enthusiasm. Emotion. Excellence. Energy. Excitement. Service. Growth. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity. Profit. Innovation. Design. Quality. Entrepreneurialism. Wow.”
— Tom Peters
“What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?”
— Tom Peters
“Musing on the phrase ‘waste of time.’ So much more complex than it appears. Many ‘wastes of time’—small talk, daydreaming—are imperatives.””
— Tom Peters
“If you want to achieve Excellence, you can get there today. As of this second, quit doing less than Excellent work. The first 99.9% of getting from here to there is the determination to do it and not to compromise, no matter what set of road blocks those around you erect.”
— Tom Peters
“Have fun/Make it fun. … All human endeavor is about emotion. Zest, joy, pride—and fun—are near the heart of any successful enterprise.”
— Tom Peters
“Make the collective, professional pursuit of listening skills per se a keystone of corporate 'culture'.”
— Tom Peters
“The most important personal ‘core competence’ by far is a rich set of relationships.”
— Tom Peters
“The well-served customer...is an appreciating asset. Every small act on her or his behalf ups the odds of repeat business, add-on business, and priceless word-of-mouth referral.”
— Tom Peters
“Training in listening, in statistical techniques and problem cause-and-effect analysis, in group problem solving, in sophisticated financial analysis (for everyone)—and then constant retraining, for upgrading and learning new skills—simply must become the norm, for realtor, banker, or high-tech wizard.”
— Tom Peters
“The ... moral responsibility ... of every leader is staggering—an opportunity to be of service to (literally) civilization. Or not.”
— Tom Peters
“Read deep! Read often! Out-READ the 'Competition'!!!”
— Tom Peters
“Ask! Interviewing/information extraction is an (exceptionally important) ‘art’ that must be mastered!”
— Tom Peters
“Success is about executing what you are doing today with unquestionable, breathtaking excellence.”
— Tom Peters
“someone with whom I have an intimate relationship”
— Tom Peters
“in it with me for the long haul”
— Tom Peters
“someone with whom I co-invent the future”
— Tom Peters
“No such thing as a 'non-leader.' Every day offers every one of us scads of leadership opportunities.”
— Tom Peters
“R&D/good times and bad times. R&D may have to take its lumps in tough times ... But beware of cutting too much muscle.”
— Tom Peters
“Design, writ large, is increasingly the route to product or service differentiation.”
— Tom Peters
“Passionate servant leaders, determined to create a legacy of earthshaking transformation in their domain create/must necessarily create organizations which are ... no less than Cathedrals in which the full and awesome power of the Imagination and Spirit and native Entrepreneurial flair of diverse individuals is unleashed ... In passionate pursuit of jointly perceived soaring purpose and personal and community and client service Excellence.”
— Tom Peters
“Punctuality at meetings influences culture of punctuality, i.e., promise-keeping in general, on-time deliveries, etc.”
— Tom Peters
“Organizations exist only to serve. Leaders exist only to serve.”
— Tom Peters
“In the private or public sector, in big business or small, we observe that there are only two ways to create and sustain superior performance over the long haul. First, take exceptional care of your customers ... via superior service and superior quality. Second, constantly innovate. That’s it.”
— Tom Peters
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
— Tom Peters
“Management is about arranging and telling. Leadership is about nurturing and enhancing.”
— Tom Peters
“Communication is everyone's panacea for everything.”
— Tom Peters
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
— Tom Peters
“Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas.”
— Tom Peters